Book Buzz 2.0 | Thou Shall Not Market Alone
Writing can be a lonely activity. The loneliness may not necessary end after the book is published. Hours of travel, sitting at book signing tables, setting up booths, and hotel rooms may take a toil on a writer, may even steal some of the joy from the publishing process. With the current economy, authors have to be careful with funds. It’s imperative to include a combination of traditional and online ideas in book marketing plans.
I’ve found the best teachers when it comes to marketing are those who are veterans or who have a creative spirit when it comes to book promotion. What makes the Internet such an awesome place is the willingness of so many who don’t mind sharing tips.
Here are a few blogs and social networks worth your time to add to your feed reader or join as a member.
Dvorah Lansky manages the Authors Marketing Circle. I highly recommend signing up for her Book Marketing Gazette Newsletter. She gathers some of the best book marketing experts together to create a really informative newsletter.
Book Marketing Network is a social network owned and operated by John Kremer. Kremer is quite the book marketing guru with his own site BookMarket.com and numerous books. Like any network, it’s more than just setting up a page and hoping someone will come by to check out your book. I think the true benefit of the group lies in networking and sharing ideas. NOTE: You might also want to check out some of the book marketing groups on LinkedIn.com.
Book Marketing in the Digital Age Online Promotion Made Easy is a blog owned by author, Yvonne Perry. Perry includes tips about blogging, how to get traffic to your site, virtual book tours, social media, podcasting and more. She offers many more valuable tips in her ebook, Book Marketing in the Digital Age.
We CAN! Promote Our Books Blog has a group of writers who contribute daily. All the authors are members of the Christian Authors Network, and they are very transparent about sharing their victories and struggles when it comes to book marketing. The writers cover everything from social networking to traditional offline methods with a twist.
Wildfire Marketing is a consulting firm that helps individuals and organizations spread their message like wildfire. The founder, Rob Eagar, has great marketing tips that are published every Monday.
A Few Others …
As an author, you are in the business of promoting your books and your brand.
Being a small business owner and a tech geek, I spend quite a bit of time each day learning from business folks who are social media experts. If you are really interested in the “nitty-gritty” side, I encourage you to follow some of my favorite blogs.
Chris Brogan advises businesses, organizations, and individuals on how to use social media and social networks to build relationships and deliver value.
Wayne Sutton is a social media strategist. If there is a social media platform out there, Wayne will try and test it. His ideas maybe way out there for an author, but it definitely gets your creative juices flowing.
HubSpot Internet Marketing Blog covers social media, blogging and SEO (Search Engine Optimization). If you ever heard the term “inbound marketing,” these are the folks who can teach you everything you want to learn.
My last recommendation is a young lady I’ve known as an acquaintance on and off. I admire how she’s expanded over the years. Whether you are an author or just an aspiring writer, LaShanda Henry is a guru on Internet Marketing, Social Networking and entrepreneurship. Definitely visit SistaSense.com or join her online network, Black Business Women Online.
Okay, so if you’ve been feeling alone and confused about this marketing thing, you have no excuses because there are people out there to help you get started or jump start your plans.
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I truly like this article
Thank you, Brenda. I’m glad you found “Thous Shall Not Market Alone” useful.